Sunday, December 8, 2013

Magazine keeps 'old neighborhood' alive

By Marybeth Calabrese and Ally Selva
Bengal News West Reporters
            Italian families left their windows open and doors unlocked and when the smell of Sunday sauce wafted through the street, everyone was invited for dinner.
             That’s what the West Side use to be like. 
The memories and history of Italian culture on the West Side are kept alive through the magazine and club called "Per Niente", which means “for nothing” in Italian. Per Niente is a way for subscribers to share their experiences of living on the West Side.  
Per Niente started out nine years ago as a way for the publisher Joe Di Leo, to remind his close group of friends what their childhood was like on the West Side.  Little did Di Leo know that the articles he had written for fun would soon turn into an ongoing success. 
“People started asking me to write more articles so that they could share their own memories with others. Word of mouth began to spread time about us and more people wanted to contribute as well,” Di Leo said. 

Per Niente editors, on the magazine's mission:

The goal of the Per Niente club is to share the history of what the West Side use to be like.   The members of the club have bonded over the friendships and cultural connections that they’ve made growing up. Membership in the club is $40 a year, which covers four quarterly issues made per season.  Per Niente is non-profit and uses the membership money towards the magazine’s publication fees and uses the leftover money to donate to local charities. 
“Putting together the magazine has been very enjoyable for me because I get to listen to the heartfelt  stories about the West Side. It has helped others relive their childhood and the relationships they had with their families and friends, “ Di Leo said.
What started out as a one-page newsletter, turned into an anticipated publication for Italians who have once lived on the West Side who moved else where in the city and in the country. Di Leo had his hands full trying to write, print and edit the articles himself for his friends. In early 2009, about 150 people wanted to start contributing stories as well.  That’s when Di Leo decided to ask his old friend Joe Giambra to help out with the editing and publication. 
After the pair began working together the magazine’s popularity skyrocketed to having about 400 people subscribe.  Today, the club brings in enough money so that Keller Bros. and Miller Inc. ? can do the magazine’s printing layouts.
“I remember when Joe first came to me and asked me to write an article for the magazine and of course I was willing to help out my friend. Later down the road, Per Niente became so popular that for the last six years this is what I’ve been doing all year round,” Giambra said.
The working relationship between Giambra and Di Leo has been going strong, as they both share the same passion for their Italian culture. The way of life that was once shared on the West Side doesn’t exist anymore, which makes the Italians of Buffalo eager to get their voices heard. 
“We’ve given a lot of people a whole new perspective on the way they look at their past and the future of their children. Per Niente has also helped share with today’s generation the Italian lifestyle that once existed and was never forgotten,” Giambra said.
The members of Per Niente feel passionately about sharing their stories and experiences. They all intend to stay in touch and remind each other of where they came from. Local resident and Per Niente club member, Carmella Gata, decided to join in 2010, as a way for her to get in touch with her roots. Gata’s family had owned a  bar on the West Side in the 1930s - called Nick’s Tavern.
“Ever since I joined Per Niente I have been actively keeping in contact with other members who share the same memories as me about the West Side,” Gata said.  “If you grew up in my neighborhood, everyone was family to you and that’s just the way us Italians are.”

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